What is Marketing? — The Definition of Marketing — AMA
Definition of Marketing Research Marketing research is the function that links the consumer, customer, and public to the marketer through information—information used to identify and define opportunities …
American Marketing Association | AMA
The Essential Community for Marketers The AMA is a community of future marketers and dedicated professionals who work, teach and study in the field.
Guide to Types of Marketing: Strategies, Techniques, and Tactics …
Nov 21, 2024 · Marketing is a crucial driver of business growth. It goes beyond mere transactions; it’s about building meaningful connections with your audience and standing out in a competitive …
An Overview of Marketing - American Marketing Association
Course Overview Marketing is vital to the success of an organization in today’s competitive world. This course introduces marketing, the marketing mix (the Four Ps), the strategic importance of marketing, …
Marketing Industry Stats and Information
About the Industry Information gathered by AMA staff in the summer and fall of 2024 There are 2.5M marketers in the United States, 6M counting
2026 Future Trends in Marketing Report
Jan 9, 2026 · The AMA created the 2026 Future Trends in Marketing report guided by the belief that marketers are not just responders to change, but active innovators
AMA Membership Benefits
The AMA membership is an investment to any Digital Marketing Company. - Lorelei Garnes, MSc, Digital Market Specialist The Essential Community for All Marketers Marketing and Sales …
Marketing Strategy Archives | American Marketing Association
Marketing Strategy What is a marketing strategy? A marketing strategy refers to an organization or person’s plan of action created to sell or advertise a product or service. It is fundamental to the …
Commonly Asked Marketing Questions
Whether you’re a seasoned marketing veteran or just starting out in your professional career, you have questions. Sometimes, those questions trace all the way back to the basics of marketing and a …
Top 10 Digital Marketing Strategies for 2025
Mar 19, 2025 · Explore top digital marketing strategies for 2025, including search engine optimization, AI, automation, content marketing, and more to drive growth.