Dec 21, 2025 · What Is Market Segmentation? Market segmentation is a powerful strategy by which businesses design and market their products and services more effectively for the results they seek.

In marketing, market segmentation or customer segmentation is the process of dividing a consumer or business market into meaningful sub-groups of current or potential customers (or consumers) known …

Oct 29, 2024 · By definition, market segmentation creates smaller, more focused groups of potential customers. Instead of relying on generic and nonspecific messaging, brands can tailor their …

Dec 8, 2025 · What is market segmentation? Market segmentation is when a business splits potential customers into groups based on shared characteristics. These characteristics include location, age, …

Apr 28, 2025 · Market segmentation is an essential strategy for any business looking to increase market share and maximize impact. By breaking down a broad market into smaller, more targeted …

Market segmentation is the strategic practice of dividing a broad consumer market into smaller, more manageable groups based on shared characteristics, needs, or behaviors.