Nov 12, 2025 · A/B testing (also called split testing) is comparing two versions of a web page to figure out the better performing variation. Learn more with examples.

A/B testing is employed to compare multiple versions of a single variable, for example by testing a subject's response to variant A against variant B, and to determine which of the variants is …

May 23, 2024 · A/B testing, also known as split testing, is a marketing experiment wherein you split your audience to test variations on a campaign and determine which performs better. In …

Dec 10, 2025 · What Is A/B Testing? A/B testing, sometimes called split testing, is a marketing strategy that can improve campaigns and, in turn, drive customer engagement and sales. …

Jul 18, 2025 · An A-B split test divides subjects into a control group and a variation group. They're then shown the same media with the exception of, typically, a single variable.

Nov 21, 2024 · Split testing (also called A/B testing) compares two versions of digital content—like webpages, emails, or ads—to see which version performs best. In a split test, you create two …

2 days ago · What is A/B Testing? A/B testing, or split testing, is a quantitative user research method. In A/B testing, researchers show different users two versions of the same design to …

Aug 30, 2024 · Summary: A/B tests incrementally improve the user experience of a product while effectively reaching business goals. A/B testing (sometimes also referred to as split testing) is …

Aug 30, 2024 · What is A/B Testing? A/B testing, or split testing, is a method that compares two versions of a variable, such as a web page, email, or product feature, to determine which one …

AB split testing, or A/B testing, compares two versions of a web page or app to see which one performs better in terms of user engagement and conversions. It involves randomly showing …