The Trends Explore page for users to analyze search interest just got a major upgrade. It now uses Gemini to identify and ...

Learn how AI content optimization helps your website get cited by ChatGPT, Perplexity, and Google AI Overviews.

The original version of this story appeared in Quanta Magazine. Imagine a town with two widget merchants. Customers prefer cheaper widgets, so the merchants must compete to set the lowest price.

Google has started rolling out ads in AI mode, which is the company’s “answer engine,” not a search engine. AI mode has been available for a year and is accessible to everyone for free. If you pay for ...

Imagine a town with two widget merchants. Customers prefer cheaper widgets, so the merchants must compete to set the lowest price. Unhappy with their meager profits, they meet one night in a ...

On a scorching July afternoon in Shanghai, dozens of Chinese students hunch over tablet screens, engrossed in English, math and physics lessons. Algorithms track every keystroke, and the seconds spent ...

People’s views are becoming more and more polarized, with “echo chambers”—social bubbles that reinforce existing beliefs—exacerbating differences in opinion. This divergence doesn’t just apply to ...

Google's search was once so ubiquitous that the verb "to google" is now synonymous with "look it up." Yet it's now more than ever that Google's hegemony is in question. Studies have suggested that ...

Google has started testing a new AI Mode feature that generates interactive graphs for finance queries. The feature makes it easy to compare and analyze information over time. Interactive graphs in AI ...

Clearing your search history or using an incognito browser will not magically reveal lower prices. As our experts explain, flight prices are determined by a wide range of variables in real time, so ...

This year’s conference included another change to search, this one more profound but less aggressively deployed. “AI Mode,” which has similarly been in beta testing for a while, will appear as an ...