Because of the way generative AI works, there is no real way to prevent false information being presented as truth – or to correct it permanently.

Google is testing AI headline rewrites in Search using similar language to the earlier Discover test that became a feature.

The shift from SEO to AAIO signals a new era where websites must serve both humans and autonomous AI systems. For 25 years, we’ve built websites for humans who click, scroll, and browse. That era is ...