In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

The Model Context Protocol (MCP) is an open source framework that aims to provide a standard way for AI systems, like large language models (LLMs), to interact with other tools, computing services, ...

As a new integration fabric built for AI experiences is increasingly required, MCP is emerging as a practical strategy.

MCP, or Model Context Protocol, was proposed by Anthropic and is quickly becoming the industry’s standard interface between AI systems and traditional platforms. In a nutshell, it wants to be the AI ...

AI agents can answer all your questions, right? However, when it comes to triggering a workflow, calling an API or fetching live context from a system of record, everything comes to a halt. You might ...

Imagine a world where your favorite tools and platforms work together seamlessly, powered by the intelligence of large language models (LLMs). No more clunky integrations, endless API documentation, ...

Model Context Protocol makes it far easier to integrate LLMs and your APIs. Let’s walk through how MCP clients and servers communicate, securely. Every new protocol introduces its own complexities.

Event Sourcing provides LLMs with the richest context. The Model Context Protocol makes this context accessible via a ...