"It turns out it takes very little to make me happy." ...

YouTube confirms that it has issued an update that breaks several ad blocking tools. It’s also testing limited logged out access to the site, prompting some users to sign in to watch videos. However, ...

YouTube offers various ad formats, such as skippable and non-skippable in-stream ads, bumper ads and overlay ads, which cater to different audience engagement strategies. The platform’s detailed ...

YouTube is making a behind-the-scenes effort to allow more advertisers to buy ads on YouTube Shorts – and only on Shorts. Three sources confirmed with AdExchanger that a pilot program has been in an ...

There's a "Skip Ad" button, but a new study shows that ad-recall rates on YouTube dwarf those of rival platforms. According to a new study by Precise TV and Giraffe Insights, most kids ages 2-12 (53 ...

YouTube parent company Alphabet reported its first quarter earnings Thursday. By Alex Weprin Senior Editor Even as linear TV continues to struggle, the video advertising market on YouTube continues to ...

Alphabet CEO Sundar Pichai teased that YouTube was "already benefitting" from AI investments, as the company touts a $15B annual subscription business. By Alex Weprin Senior Editor In a blowout ...

Forbes contributors publish independent expert analyses and insights. Kate O’Flaherty is a cybersecurity and privacy journalist. This article is more than 2 years old. Google’s YouTube is ramping up ...

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of ...