Per, Founder/Ceo of Sjofors & Partners is called “The Price Whisperer,” and THE thought-leader on using price for higher growth & profits. Customer segmentation is one of those key activities that ...

Imagine that you’re in the market for a used car. You see a certain price online and figure it’s a good deal. You’re willing to pay that amount to drive off with the car. But when you get to the ...

A Gaelic proverb states, "Nothing is easy for the unwilling." And if you are unwilling to face your fears and emotions, then forward progress on improving your quality of life will not be easy. People ...

The issue of citizens' defense willingness has gained renewed urgency in the wake of Russia's full-scale invasion of Ukraine in 2022. For small and medium-sized states, which rely on whole-of-society ...

For a business, deciding what a product’s or service’s price should be is a difficult proposition. First, the costs of production have to be considered and covered. A reasonable profit level has to be ...

Willingness to Share Internet Use Data for Research on Early Disease Detecti ...