Chief marketing officers from True Religion, Shutterfly and Rambler weigh in on the importance of taglines in marketing campaigns.

Robert J. Smith, BBA, MBA, MFA, Ph.D., is a business consultant and founder of Robert J. Smith Productions and Smith Profits. • They beat him...they broke him...they betrayed him...but they could not ...

There are countless great taglines in film history, but the original Alien has arguably the single best one: "In space no one can hear you scream." It's frankly as iconic as the Xenomorph itself, and ...

The movie tagline is one of those enduring features of the film industry that nevertheless now feels like something of a lost art form. Their purpose was simple: To grab the attention in a pithy ...