Based on the hundreds of conversations I’ve had with B2B and lead generation brands over the years, this could be an annual – if not monthly or even weekly – topic. Lead quality remains a constant ...

While the concept of entities for SEO has been around since 2012, it hasn’t been a widely adopted in PPC. Entities are essentially unique people, places, things or concepts that provide context and ...

Explore the benefits of having an in-house PPC team. Learn how human judgment enhances automated ad strategies.

Your PPC campaign has a quality score. Google, Yahoo and Microsoft reward relevant advertisers (and punish irrelevant ones) by instituting the quality scoring system, which simply put says: ...