The latest report to come from analyst firm CMS Watch (news, site) is one that will grab the attention of those who want to understand who is visiting their site and what they are doing while they are ...

Although Web analytics have been around nearly as long as the World Wide Web itself, the latest crop of software upgrades in this space makes it easier than ever to precisely study what’s working best ...

Web analytics has come a long way from its humble origins in hit counting. Today, the process can capture a vast range of data -- and the sheer breadth of all this information creates problems for ...

Visually appealing infographics make no difference to how digital marketers make decisions with web analytics, according to a new report. The finding comes from a research study completed by ...

Phil Kemelor serves as Vice President of Strategic Consulting Services at California-based SEMphonic, and is author of the CMS Watch Web Analytics Report. Semphonic is a leader in solution-independent ...

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, has announced the completion of its ...

Nomenclature's not that important, is it? Guess again -- a common vocabulary's critical when you're trying to understand and get involved in a blossoming industry. That's why The Web Analytics ...

SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe (Nasdaq:ADBE) today announced that the company has been recognized as a leader in “The Forrester Wave™: Web Analytics, Q4 2017” report. Of the seven vendors ...

Businesses today have access to more data than ever before. When used properly, businesses can create compelling competitive advantages through their use of this data. Today, we’re going to take a ...

Dr. Chris Hillman, Global AI Lead at Teradata, joins eSpeaks to explore why open data ecosystems are becoming essential for enterprise AI success. In this episode, he breaks down how openness — in ...

The latest Emetrics Summits (June 2004) in Santa Barbara and London included an annual session called the Top Ten Web Analytics Problems. The attendees gathered into groups to discuss what was ...