Although Salesforce is only taking a small percentage of AppsFlyer as part of the round extension – less than 1% of the company, according to AppsFlyer CEO and co-founder Oren Kaniel – the investment ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, today announced its acquisition of oolo, a leading AI-powered user acquisition ...

AppsFlyer has gone from one general BI dashboard to everyone in the company using multiple dashboards on a daily basis, as it centralised its analytics on Looker. AppsFlyer provides some of the ...

AppsFlyer, a provider of marketing measurement, attribution, and data analytics, has acquired oolo, a user acquisition and monetization decision-making platform provider, for an undisclosed amount. As ...

Mobile marketers often have a hard time determining the impact of CTV ads on their overall advertising strategy. But with the right signals in place, it gets a lot easier. On Tuesday, Roku and ...

AppsFlyer, an attribution provider launched a Campaign Management integration with several marketing platforms, including Bidalgo, Algolift, Bidshake, and Appsumer, allowing users to automate the flow ...

AppsFlyer has partnered with Unity Ads to launch its Privacy Sandbox on Android integration. In collaboration with Google's Android Sandbox team, AppsFlyer also ...

AppsFlyer, a mobile analytics company, has announced a partnership with Chinese mobile advertiser Tencent. The alliance will allow AppsFlyer’s mobile attribution analytics to apply to Tencent’s social ...

AppsFlyer today announced that it has been selected as the winner of the “Best Overall Mobile Marketing Company” award in the 5 th annual MarTech Breakthrough Awards program conducted by MarTech ...

AppsFlyer has found a retail media partner. The mobile marketing measurement and analytics company on Wednesday will announce a strategic partnership with Wolt, which focuses on local commerce, ...