Store-brand products are known to be cheaper, but sometimes, they're also better. These generic items have higher ratings than their name-brand counterparts.

Joel Cunningham is Lifehacker’s Deputy Editor. He has 15 years of experience as a writer and editor. Previously, he was managing editor of content marketing for Barnes & Noble, where he founded the ...

Regardless of where you live in the U.S., chances are you stand in the grocery aisle, price-comparing generic items to name brand ones. You’re not alone, either. Private-label brand sales increased by ...

Generic store brand groceries can increasingly be found in the pantries, fridges, and freezers of Americans across all income groups. Once designed to communicate value and affordability, a new ...

Add Yahoo as a preferred source to see more of our stories on Google. Famous brand name foods - Noderog/Getty Images When you're standing in the grocery store looking at an array of oat cereal, you'll ...

Generic groceries cost about 40% less than name brands. Producer Kelly and I showed you the savings last summer when we went shopping for the same exact stuff. I bought generic 32 ounces in the car.