Add Yahoo as a preferred source to see more of our stories on Google. Spoiler alert: sugar is bad news. Thanks to its addictive nature, however, quitting cold turkey is excruciatingly painful. Enter ...

Erythritol, the main component of the sweetener Truvia, has a new, unexpected application -- it may be used as an insecticide. And a sixth grader can take part of the credit for this unusual discovery ...

Calorie-free, plant-based Truvia is "a miracle of nature," the manufacturer says. It combines the sweetener rebiana, from the leaves of the stevia plant; erythritol, a natural sweetener typically ...

SAYS ZANNA MCFERSON, plucking a stevia leaf from a plant on her desk and biting into it, “I knew there had to be something we could do with it.” Through the expansive windows of her corner office at ...

Given the number of people who use brand-name sugar substitutes like Splenda or Equal, it’s hardly surprising that people freaked out when a recent study revealed the effects that Truvia had on fruit ...

WAYZATA, Minn., Oct. 1, 2012 /PRNewswire/ -- Truvia ®, the #1 natural zero calorie sweetener, announced the launch of a multimillion dollar integrated marketing campaign, "From Nature. For Sweetness." ...

The Truvia business announced that its Truvia calorie-free sweetener is the first stevia-based sweetener to be awarded Product Carbon Footprint certification. The certification arm of the U.K.–based ...

As snowy white granules rain down on a cup of coffee, words appear across the TV screen: "Sprinkle your coffee with something other than guilt." Then, the narrator intones: "Try the first ...

Coca-Cola and Cargill may finally have come up with something the food industry has been seeking for years: A "natural" zero-calorie sweetener. This week, the companies introduced "Truvia," a product ...

Truvia has printed a new set of inspirational messages on its packets, and is launching a “Sweet Matters” branding content partnership with Upworthy.com and Vanessa Hill, host of the PBS video series ...