"As more major events move to streaming, sometimes as the sole distribution platform, publishers can serve a more customized ad experience to viewers." By Georg Szalai Global Business Editor FreeWheel ...

Simplification seems to be all the rage in ad tech these days. FreeWheel thinks the best way to simplify streaming video is by fostering more direct connections between buyers and sellers. To that end ...

Buying local TV is still an extremely manual process. FreeWheel wants to change that. On Tuesday, the Comcast-owned company released features in its Strata media platform that automate planning and ...

FreeWheel, Comcast’s ad tech company, said it is offering tools that will enable advertisers to use connected TV as a performance marketing channel through its Beeswax demand-side platform. The tools ...

FreeWheel today launched an AI agent infrastructure designed to embed artificial intelligence directly into premium video transactions, enabling buyers and sellers to automate workflows and optimize ...

NEW YORK--(BUSINESS WIRE)--Today FreeWheel, a global technology platform built for the streaming advertising industry, introduced new capabilities to its industry leading software that strengthen the ...

FreeWheel has launched a new AI agent infrastructure designed to automate parts of the premium video advertising sales process, with PMG among the first partners to pilot the technology. The ...

FreeWheel Streaming Hub Further Unifies Capabilities to Increase Transparency Across Programmatic Ecosystem Including A+E, DIRECTV, Locality, Roku, Spectrum Reach, Warner Bros. Discovery and more NEW ...