Over the past decade, swimbait culture has been a big deal in the bass world. You can’t swing a flipping stick without finding some kid in a flat brim hat, covered in tatts, who’s just looking for ...

There's been a steep rise in popularity of the 6-inch-ish soft plastic swimbait over the last decade. Several companies have introduced pre-rigged baits in this size range with wire harnesses and ...

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Swimbaits are no secret anymore, especially on weedy lakes like Guntersville, where they're one of the few lures that will come through the vegetation and still attract quality bites at nearly every ...

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Big bass love swimbaits and this cool kit from Mystery Tackle Box has the right lures to help you catch more fish. Opening a Mystery Tackle Box is always fun. Even if you bought it for yourself, it's ...

In recent years, oversized swimbaits have gained popularity for targeting giant bass. With a wide variety of shapes, sizes, colors, and weights, there’s a swimbait that can be used to catch bass in ...

Although swimbaits have been around for nearly 40 years, it’s fair to say that their popularity has reached an all-time high. The trend should come as no surprise: Americans obsess over catching huge ...

The fishing world is full of alpha-dog-type thinkers, so lure design collaboration isn’t always easy, but on those occasions when egos get suppressed, everyone wins ...