Omega and Swatch know that collaborations are a surefire way to turn heads. Louis Vuitton teaming up with Supreme broke hypebeast brains. Gucci and North Face caused ...

The Swatch x Omega MoonSwatch collaboration has been many things since its debut in 2022: lightning rod, cultural phenomenon, gateway drug for casual watch buyers, and scapegoat for everything wrong ...

Just when watch collectors believed they were out of the MoonSwatch craze, Swatch and Omega are at it again, revealing the release of a second super sleek, all-black variation of the Mission to ...

It’s new MoonSwatch season, and this time, Snoopy has added a unique golden touch to five OMEGA x Swatch Mission to Earthphase Moonshine Gold watches. Released in limited quantities each month (August ...

In 1962, Walter Schirra was the first astronaut to wear an Omega chronograph watch in space during the Mercury-Atlas 8 mission. The company’s watches were also worn during the first spacewalks, but ...

The OMEGA x Swatch MoonSwatch "Moonshine" watch has been making waves in the horology community. The watch signals a unique fusion of style and technology. As the year 2023 draws to a close, Swatch ...

After much teasing, yet landing earlier than suggested in Swatch’s print ads featuring the cartoon pooch’s paw print on the lunar surface, the much-awaited Snoopy MoonSwatch has dropped. Swatch is ...

A collaboration in the high-end watch world that no one saw coming, has the industry and “watch-heads” in a frenzy. After teasing it via social media for a week and taking out full page newspaper ads, ...

Update, 3/30: While initial supplies of the MoonSwatch sold out in short order, Swatch has revealed that it will not be a limited production watch, and that more will be available soon. You can read ...

It’s safe to say that collaborations are a surefire way to turn heads, but none have ever done so like this year's Omega x Swatch. When Kim Jones was at Louis Vuitton and announced a special collab ...