Whether internal team members or external partners and investors, business stakeholders play a key role in your company’s growth trajectory. These individuals can provide valuable resources and ...

Kyle Scott, PhD, is the Vice Chancellor of Strategic Priorities at Lone Star College, where he leads marketing and communications. CEO transitions can be unsettling even under the best circumstances.

Public relations and communications executives’ (PR&C) ineffective artificial intelligence (AI) strategies to develop and apply ethical frameworks for AI implementation can negatively impact ...

Marketing and Public Relations, although historically distinct subfields within the broader field of Communication, share a parallel intellectual evolution. Modern marketing thought traces its ...

Google updates can cause uncertainty, confusion, and fear amongst non-SEO and non-marketing business stakeholders. As an industry, we like to fixate on the winners and losers of any given update, and ...