Growing a business is always the goal, but scaling too quickly, skipping important steps or rushing to the finish line is risky. The confidence level of scale-ups remains high, with 52% saying they ...

In the context of B2B marketing, demand intelligence is a consolidation of data from various sources filtered through an actionable lens to provide critical insights. This data can be utilized to ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the first half of 2023, my agency has been noticing a decline in search volumes across ...

Staying ahead in Google Ads means adapting fast. With Video Action Campaigns (VAC) being phased out and absorbed into Demand Gen, you have a new opportunity to drive growth. Fortunately, Google is ...

CEOs continue to focus on customer acquisition, retention and engagement as their respective function leaders face more fallout from challenging economic headwinds. Marketing leaders are a key ...