Steve Jobs famously said, “Design is not just what it looks like and feels like. Design is how it works.” Design thinking takes this notion further and provides a set of tools to power innovation ...

If you’ve been in business or innovation circles in the past ten years, chances are you have experimented with design thinking. You have gone through the brainstorming sessions, you have done the ...

Looking at the mainstream practice of service design today, something is clearly not working. Over the past decade, service design has evolved into a commodified brand or product—one that has been ...

An approach that promised to democratize design may have done the opposite. When Kyle Cornforth first walked into IDEO’s San Francisco offices in 2011, she felt she had entered a whole new world. At ...

Enter design thinking—an approach that goes beyond mere products to delve deeply into customer experience, transforming everyday banking into an intuitive, engaging, and satisfying journey. How can ...

What is design thinking, and why is design thinking important? It's an iterative process that begins with empathy and culminates in testing and implementation, only to be followed by further cycles of ...

The value of design thinking has been well documented in the past. This value can range from increased adoption to more revenue. With some minor modifications to already common software development ...

We catch up with experts who discuss the principles of design thinking and how it can help improve customer experience outcomes. Organizations that allow designers to act as business leaders and not ...