Natural language App Store search was part of the October iOS 18.1 update, but Apple’s reminder today was the first time I’ve seen it on my iPhone. Natural language App Store search was part of the ...

Apple researchers ran an A/B test to measure how AI-generated relevance labels would affect App Store search rankings and app downloads.

Apple updated the App Store’s Search tab, removing the Discover section and placing suggested apps, including ads, more prominently below the search bar. Why it matters. Advertisers will now have ...

Currently, there is a single ad spot at the top of search results in the App Store. For example, if you search for “Facebook,” you might see an ad at the top of the results for TikTok. This is because ...

Apple’s keynote at WWDC 2024 was packed with new platform updates and the release of Apple Intelligence, the company’s generative AI offering. But after all, it’s a developer conference, and Apple is ...

Apple launched a new App Store on the web today, allowing users to browse through and search for apps across all of its platforms. The updated apps.apple.com site provides a drop down for each ...