For homemakers who always wanted a Roomba but thought it too uncute, iRobot and Sanrio have partnered up to create a Hello Kitty-branded version of their robotic vacuum cleaner. So now not only does ...

There is no denying the popularity of Hello Kitty. The mascot has been around for decades at this point, and their kawaii friends are easy to recognize. Of course, the group’s icon status has given ...

iRobot‘s Roombas have been enjoying brisk sales in Japan for a few years now. To further boost brand awareness, their sales agent in this country collaborated with Sanrio, the company behind Hello ...