The Super Bowl isn't brought to you by the letters "R" and "F," but a commercial for On sportswear starring Roger Federer and Elmo stole the show before it even aired during the game. The ad plays on ...

Lucrative endorsements and a stake in shoe brand On have made the Swiss star just the seventh athlete in the three-comma club—and a food tech investment may serve up another payday. Federer—whose ...

Editor’s Note: This story is a part of Peak, The Athletic’s desk covering leadership, personal development and success through the lens of sports. Follow Peak here. One day last June, during a steady ...

Roger Federer is a busy man at the Laver Cup. He is the founding partner of the event, the guy who, in a taxi in China a decade ago, told his longtime agent Tony Godsick that he wanted to do something ...

When we face big Life Moments, it's often the people close to us who put things in perspective. So with tennis great Rafael Nadal about to retire after one final Davis Cup tournament, who better than ...