Private label FMCG is growing again and taking territory from big brands. But this wasn’t always the case. So, how is the category winning the battle for consumer attention? Independent brands were ...

W hen it comes to the struggle for market share between food brands and private label, there are things we can say with some certainty. We can say that private-label’s market share has increased in ...

There’s a reshaping of consumer purchasing habits playing out in food grocery to the advantage of private label, leaving branded manufacturers with a tough nut to crack to recapture shopper loyalty.