When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

A tool that helps investors identify myopic marketing spending would help them protect their portfolios from negative long-term consequences. We gathered transcripts of nearly 25,000 earnings calls ...

Researchers from Kedge Business School, University College Dublin, University of Bath, and University of Texas at Austin published a new Journal of Marketing article that examines how the ...

Marketing research is usually the first phase of the marketing process in a company. Organizations conduct marketing research surveys to garner feedback from their customers about their products and ...

The AI revolution has transformed behavioral and cognitive research through unprecedented data volume, velocity, and variety (e.g., neural imaging, ...

Conclusive research is a structured data collection technique that provides detailed, factual information that's useful in decision-making. Descriptive marketing research is a form of conclusive ...

Marketing budgets in the United States fell to 10.5 percent of company revenue in 2019, down from 11.2 percent the previous year, but Gartner was expecting that to change in 2020. In its “CMO Spend ...

Andre Martin does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...

Joseph Enever is a Research Director covering Marketing Data and Analytics. Enever is focused on how marketing teams can evolve their marketing data and analytics capability, and navigate the key ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...