Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

Quantitative data is information that has been procured through telephone or mail surveys, where the sample size is relatively large. Quantitative data is more reliable in predicting future consumer ...

Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...

Opinions expressed by Entrepreneur contributors are their own. If you run a business, you are likely aware of the importance of data. Nearly every company out there utilizes data to make decisions.

You can use both qualitative and quantitative reports to track the work performance of individuals, business units and your workforce as a whole. Quantitative data is based upon statistics, while ...

For too long, brand tracking has been defined only by the ‘what’ – metrics showing when perceptions shift. YouGov ...

Full-service strategy agency The Lab has expanded its quantitative research team with a trio of hires, welcoming Maria ...

University of Virginia President Jim Ryan announced a $20 million commitment from the Charlottesville-based Quantitative Foundation on Thursday. The grant will support the construction of a new ...