Applied psychologists and marketers in particular conduct research to choose one action over another. Through their research, market researchers want to answer questions such as: What price should we ...

This program was updated from an MA in General Psychology to an MS in Psychological Research in Fall 2024. Students in the Psychological Research program can create individual programs in conjunction ...

Choosing between BA and BSc Psychology? The BA route delves into human behavior from social and humanistic angles, focusing ...

Since the early years of this century, it has been commonplace for computerized analyses of athletic statistics to guide a baseball manager’s choice of pinch hitter, a football coach’s decision to ...

Faculty members in the University of Arkansas College of Education and Health Professions counselor education program, ...