In this exclusive piece for ExchangeWire, Wayne Blodwell (pictured), founder and CEO, TPA Digital, reflects on an article written for this very publication nearly a decade ago, which has always stuck ...

Just over one year ago, news broke that AOL, Microsoft, Yahoo and Yieldex had agreed to come together to adopt “programmatic direct” as their trading method of choice and worked to create a standard ...

The Interactive Advertising Bureau on Thursday released the latest version of its Quality Assurance Guidelines (QAG)—the self-policing framework aimed at insuring the transparency and quality of ...

This IAB whitepaper sets out the changes taking place in programmatic trading, analysis and control of data, and its relationship to advertising. This IAB whitepaper sets out the changes taking place ...

Real-time bidding (RTB) makes up about half of programmatic video ad sales, says Ooyala, and that area saw big quarter-over-quarter growth in all markets, increasing by nearly 50 percent in the second ...

Well, that happened quickly. It seems like only yesterday people were trying to figure out what programmatic advertising meant, and now it's the norm. According to Ooyala's Global Video Index for Q3 ...

"Throughout the region we have had some phenomenal quarter-on-quarter growth," Matt Von der Muhll, managing director for SpotXchange Asia Pacific, told Campaign Asia-Pacific. "The reason for that is ...

In Q1 2024, large US advertisers expanded their overall ad spend +7 per cent compared to the year prior. Digital Media carried that increase with +18 per cent, the biggest quarterly growth since Q1 ...