Proximic's 2026 State of Programmatic report finds programmatic audio is moving into core budgets, funded by reallocated ...

UFC fighters have many moves, but none of them will keep marketers from buying programmatic inventory in their coming events backed by Paramount Skydance,. The company said Wednesday it would offer ...

NEW YORK —Paramount has announced a major upgrade to its streaming advertising offering by introducing live, in-game ...

Industry experts say Indian advertisers are increasingly favouring hybrid programmatic setups, balancing in-house strategy ...

For the first time, a digital-only agency executed a local linear TV buy—proof that ITN and Magnite's programmatic platform is delivering the automation breakthrough the industry has awaited for ...

iHeartMedia is the latest major radio and podcast player to introduce a new programmatic audio integration with Amazon that gives advertisers using Amazon DSP direct access to the broadcaster’s ...

Understanding the effectiveness and usefulness of programmatic ad space buying is one sure of way of improving sales and building your customer base within a very short period This type of ad space ...

Jet Line has made its MORE digital out-of-home inventory available via VIOOH, the leading premium global digital out-of-home ...

Best Buy has decided to get its hands dirty by digging deeper into the ad tech ecosystem. Best Buy Ads, the consumer electronics chain’s retail media arm, on Tuesday announced a slate of new ...

More than 80% of buy-side portfolio managers and analysts are now supported by their firm’s programmatic research infrastructure, as are about 40% of risk and compliance teams, according to the ...