Segmentation is a technique used to identify and satisfy the needs of specific groups of customers with similar requirements within a market. Segmentation is an alternative to offering a "one size ...

Being all things to all people isn't always the best business strategy. Sometimes, channeling slight variations of different products and services to different groups of your customer base helps to ...

Opinions expressed by Entrepreneur contributors are their own. Expanding a product line and scaling a business can be a challenging but rewarding process. Nevertheless, it is a complex process that ...

Opinions expressed by Entrepreneur contributors are their own. Q: We started selling our first hair-care product about a year ago. Now we’d like to add additional products, but don’t how to go about ...