The agency will also provide retail incentive programmes and strategic shopper marketing solutions for Pocari Sweat in mainland China. Angela Hsu, CEO of North and Central China at M&C Saatchi, ...

Atlus announced it will work with Crystal Geyser Water Company on a Persona 5 Royal Pocari Sweat collaboration. This will involve an opportunity to get stickers of 10 Persona 5 characters for buying ...

Pocari Sweat has registered the biggest increase in advertising awareness in Indonesia for the month of February, of all the brands we track in the market. Data from YouGov BrandIndex, which tracks ...

This case study describes how Pocari Sweat, an isotonic drink brand in Singapore, used new technology to create a brand experience to increase plateaued sales and consumer engagement. This case study ...

Atlus has partnered up with Pocari Sweat for a special branding deal as they have a new Persona 5 Royal contest and branding. For a limited time, you can buy water bottles from the company that has ...

Pocari Sweat, a Japanese energy drink popular throughout Asia and the Middle East, will soon be launching in 250ml recycled glass bottles. Partnering with global reuse platform Loop, the ...

With record temps in many parts of the country, doctors are warning about the serious health risks of dehydration. Dr. Bob Sallis, a family and sports medicine physician, explains who is most at risk, ...

Akihiko Otsuka, the chairman of Otsuka Holdings Inc. and creator of such signature products as Pocari Sweat, died on Friday. He was 77. Mr. Otsuka had been ill for some time, a company spokesman said.