The soft-plastic lure fluttered and kicked like a struggling frog across the weed mat and into the open pocket. Then, with the abrupt swirl that never gets old, a solid bass rose in a boiling strike.

Ethan Albright with a rainbow trout he caught on one of his bio lures; a close-up of the lures fresh out of a mold. “I haven’t been able to get out on the boat yet to catch bass with them, but we did ...

An interdisciplinary research team has demonstrated in their new study that harmful phthalates and endocrine disruptors are released from common soft plastic baits. Soft plastic lures are increasingly ...

From crankbaits and jerkbaits to sink rates and retrieves, we decode some of the key terms ...