Most would agree that a successful venture starts with a well-thought-out plan. Just as someone doesn't start a road trip without a map or begin cooking a meal without a recipe, running a successful ...

An effective marketing strategy must have clear objectives for success. Although a company's marketing plan is always subject to change because of shifting market conditions, the primary objectives ...

The following is reprinted with permission from AchieveIt.One of the six reasons why hospital strategic plans fail is lack of focus. Hospital executives typically pile on objective after objective, ...