Samara, is that you? Persil’s Super Bowl LII commercial was like an extremely benevolent and cheery version of The Ring, with the laundry detergent brand’s spokesman climbing out of a TV to clean up ...

Unilever brand Persil has ambitious plans to modernize its image and marketing with a new detergent, Wonder Wash, as it looks to appeal to more households. We’ve all seen the classic laundry advert: ...

Unilever's new Persil and Comfort Smart Series detergents are intended for auto-dose washing machines from Samsung. How does the product packaging fit into this growing market, and does it align with ...

Add Yahoo as a preferred source to see more of our stories on Google. Consumer Reports has no financial relationship with advertisers on this site. Dirty laundry is big business: Sales of detergents ...

Persil recently launched its reformulated product under the guise of helping consumers maintain “That New Clothes Feeling” by focusing on doing more than simply removing stains. Rather, the brand is ...

Winning Gold at The Drum Awards for Design in Posters is LOLA MullenLowe and Persil with Designed. Here is the award-winning case study. Situation: In August 2023, the brand forged a partnership with ...

Detergent giant Persil has switched its bottles to 100 per cent recyclable plastic and has ditched the controversial 'dosing ball'. The plastic ball, a small bowl detaching from the main bottle, had ...

Bill Nye ‘The Science Guy’ stars alongside Peter Hermann in Persil’s second-ever Super Bowl ad. Janell Holas, the VP of Marketing at Persil, recently tells Super Bowl Commercials, “We are excited to ...

Back in March, Persil, owned by Unilever, launched a new advert to showcase its products and their supposed benefit for the planet. Persil washing up liquid’s advert showed a beach that was covered in ...

Unilever's advert for one of its laundry detergents, Persil, has been banned for being misleading about its environmental benefits. The television advert said Persil was "kinder to our planet", and ...