It seems everyone wants a Cravings by Chrissy Teigen PR package. For those unfamiliar with PR packages, it is a practice of brands sending boxes of new merchandise out to influential people, like ...
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Stop calling them ‘PR packages’: The misconception that’s diluting public relations
I was recently watching a video on TikTok where a podcaster casually asked his friend if the shirt he was wearing came from a ‘PR package’. As a public relations practitioner, that simple question ...
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