Given that it’s 2015 and we’re well into the digital age, I'm still surprised at the archaic nature of the the PR coverage reports I see handed out by agencies and PR teams: Typically, they include ...
Get key insights on public relations, agency management, SEO, and success measurement. Discover essential takeaways to enhance your PR program. Staying ahead in public relations requires continuous ...
PR incorporates communication that is vital for enhancing the image and value of a brand. As a team, you need to be able to determine whether you are reaching the PR goals that you initially set or ...
When a founder opens the monthly deliverables from their PR agency. Forty slides of impressions, share of voice, and sen ...
In 2023, the World Communications Forum Association named Jason Mudd as North America’s Best PR Leader for 2022. He is CEO of Axia PR. Measuring the impact of PR work isn’t the standard—to the ...
Clients have never been more confused and we have never been less transparent, less nimble and more in danger of extinction than we are right now. It’s ironic, because this moment really should be ...