When non-fungible tokens (a.k.a. NFTs) — essentially certificates for digital or physical assets — first launched, big brands stayed pat. They didn’t launch their own, entertain the then-trend (now ...

What can a virtual object mean for business today? Nike is designing a more welcoming Web3 platform to find out. While I’m assured that the aforementioned metallic Airforce 1 isn’t representative of ...

Nike (NKE) discreetly sold RTFKT, its once-high-profile digital products and non-fungible token (NFT) subsidiary, roughly a year after shutting down the business, according to The Oregonian. The sale ...

Sportswear giant Nike has garnered over $185 million in revenue from the sale of its NFTs, outperforming other fashion brands by a wide margin. The American shoe manufacturer made headlines last year ...

‘Virtual creations’ from Nike’s .Swoosh marketplace could soon be integrated into future EA Sports titles. ‘Virtual creations’ from Nike’s .Swoosh marketplace could soon be integrated into future EA ...

Nike is now facing a lawsuit that was filed last week by a group of customers who previously bought non-fungible tokens (NFTs) from the company that were released four years ago. This is because Nike ...

In a short promotional video, Nike’s logo for its Web3 platform, “.Swoosh,” features alongside the logos for Epic Games’ Unreal Engine and Fortnite. Footwear and apparel giant Nike has hinted that it ...

(Reuters) - Nike Inc told a Manhattan federal court that online reseller StockX LLC has been offering counterfeits of its shoes, building on its existing lawsuit accusing StockX of violating its ...

(Reuters) - Online retail marketplace StockX fired back Monday against Nike Inc's claims that it sold counterfeit Nike shoes, telling a Manhattan federal court that the sneaker giant had previously ...

To become a Vogue Business Member and receive the Technology Edit newsletter, click here. The fashion industry’s top NFT projects have outperformed branded projects from Time magazine, Budweiser and ...

The new Nike Dunk Genesis Cryptokicks are now available for purchase. Although these new sneakers can't be worn by fans, they are still quite expensive. The shadow of Allyson Felix is seen next to a ...

Nike claims the lawsuit is to protect its brand and customers, but its approach is misguided. These marketplaces help promote Nike's brand and are a direct result of Nike's effort to limit ...