Three years after launch, Netflix's advertising business started making a little noise in 2025. But with Warner Bros. and HBO ...

Netflix is the biggest subscriber video streaming service in the world, with 269.6 million global paid memberships as of March 2024. But it's still a minnow in the world of advertising, barely ...

Netflix reported fourth-quarter revenue of $12.05 billion, up 17.6% from last year's fourth quarter. The revenue total beat a Street consensus estimate of $11.97 billion, according to data from ...

Netflix added Yahoo to its list of partners for programmatic ad sales, the streaming giant’s latest effort to spark interest in its ad-supported subscription tier. “This will enable clients to buy ...

Netflix has added Yahoo‘s demand-side platform [DSP] to its roster of programmatic advertising partners. In a blog post, president of advertising Amy Reinhard called the move a “milestone” and said it ...

The streaming giant gets the latest round of stock price target hikes as experts opine on advertising and live sports upside: "As good as it gets? We don’t think so." By Georg Szalai Global Business ...

Advertisers using Amazon’s demand-side platform (DSP) are about to get a new perk: The ability to programmatically buy premium Netflix inventory, per an announcement shared with Marketing Dive. The ...

I wish I remembered half as much about more important milestones than “my first time streaming Netflix,” but we don’t get to choose our brains. It must have been late 2007, and the company had just ...

Netflix has entered into a definitive agreement to acquire Warner Bros. in a cash-and-stock transaction valued at $72 billion, according to a press release. The deal, which includes assets like the ...

Netflix has announced that it is expanding its global programmatic ad offerings by partnering with Yahoo DSP. This will enable brands to buy Netflix advertising through Yahoo programmatically. The ...

Netflix is a global streaming leader with 325m+ subscribers, 97%+ retention, and immense operating leverage. Read why I rate ...