Once upon a time, corrugated packaging had a simpler existence. It moved from manufacturer to distributor to retailer, typically changing hands about six times. Now, for a product in the e-commerce ...

Forbes contributors publish independent expert analyses and insights. Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. When starting a company, several areas must be considered: ...

Product packaging is more than just a practical choice—it plays a critical role in shaping customers’ perception and memory of the product and the business behind it. Carefully chosen, smart packaging ...

Integrating green packaging involves several steps. After covering minimizing the damage risks and incorporating appropriate sustainable packaging materials in the first two parts of this article ...

In marketing, emphasis is often placed on the initial efforts to get a customer interested in a product or service. This is a natural part of the sales cycle, of course, but it tends to overshadow the ...

In the culinary world, there's a saying that people eat with their eyes. Beautiful-looking food makes people not only want to consume the food but also to believe that the food actually tastes better.

With e-commerce accelerating across all sectors, product packaging is no longer viewed purely as protection. It has become a strategic asset for brand positioning, customer retention, and ...

NEW YORK--(BUSINESS WIRE)--Multi Packaging Solutions (MPS), a leader in value-added print and packaging for the branded consumer, cosmetics, healthcare, premium drinks, and entertainment markets has ...