What is an MQL? An MQL is a marketing qualified lead. What is an SQL? An SQL is a sales qualified lead. Okay, nothing new there. However, SQLs and MQLs require a fundamentally different approach to ...

We discuss the difference between a marketing qualified lead (MQL) and a sales qualified lead (SQL) and how to use them to improve the customer experience. Generating leads is crucial for businesses, ...

How can you nurture your marketing leads into qualified sales conversations? By combining their behavioral intent with targeted content, neuroscience, and marketing automation! Neuroscience marketer ...

You may know the frustration of handing over leads only for sales to ignore them. Here, Kavita Singh shares four tips for cultivating a seamless lead generation process. Each company will define MQLs ...

Today, we know that across the B2B sales cycle, the key to driving home a sale is the quality of the leads in your pipeline. One of the biggest causes for these surprising statistics? How we as ...

A marketing qualified lead is a lead who has shown interest and intent through their actions within your marketing efforts by taking action. For any business to create revenue, it needs to generate ...