The report introduces the concept of ‘Answer Engine Influence,’ which it says affects trust and purchase intent before ...

These are among the insights in a new report from BCG and Moloco titled Battle for the Interface: Introducing the Consumer AI ...

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

GIS technology greatly enhances trade area analysis by enabling extraction, aggregation, and visualization of demographic and spatial data. Analysts can combine spatial layers with customer data to ...

Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...

In an industry where consumer tastes seem to evolve at pace, understanding what people want before your competitors is a powerful advantage. That’s where AI is stepping in, spotting emerging trends on ...

As data analytics increasingly shapes economic and social decision-making, its application is no longer confined to large corporations or institutional settings. Instead, analytical frameworks are ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...