When global payments giant-Mastercard released its 'Priceless' advertising campaign in 1997– it became one of the most enduring and memorable slogans to hit our TV screens. Over time, the brand has ...

Having spent the past 17 years celebrating the better things in life that can’t be bought (but can be had by buying things), MasterCard is evolving its brand platform to promote not just enabling ...

Mastercard launches Priceless Africa on Priceless.com, unlocking a curated travel experience across nine iconic destinations ...

NEW YORK--(BUSINESS WIRE)--What does Priceless taste like? In conjunction with the inaugural New York Times Food Festival on October 5–6, 2019, presenting sponsor Mastercard introduces two bespoke ...

Mastercard's "Priceless" album demonstrates how a brand can use its sonic identity to integrate with culture, an imperative for marketers looking to engage with younger consumers. The payments company ...

MasterCard surprised more than 100 American Airlines passengers with a sneak preview on-board screening of “Annie” and a meet-and-greet with its star and director. The Dec. 2 event took place during a ...

MasterCard is teaming up with Apple Pay to prompt attendees at Major League Baseball’s 2015 All-Star Game to pay for food and merchandise with their smartphones as the credit card network continues to ...

Today Mastercard unveils the evolution of its two decades-old “Priceless” brand platform: “Start Something Priceless.” It’s a move that acknowledges societal changes and the reality that today’s ...

The recreation of London's Lyaness at Mastercard's PRICELESS-An International Culinary Collective opening in New York. Pop-up restaurants are pretty commonplace these days, with chefs or mixologists ...

When I first heard that Mastercard was releasing an iPhone app called “Priceless Picks,” I thought for sure it would be a lame gimmick. But I must admit, it’s actually a kind of cool gimmick. If ...

(MENAFN- AETOSWire) Mastercard has expanded its global lifestyle platform, Priceless, to Africa, unlocking a new way for Mastercard cardholders around the world to explore the continent's most iconic ...