Marketing technology is a team sport. As martech practitioners, we often wear many hats across organizations and projects. Our specific responsibilities can vary depending on our position within the ...
The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Brad Rosenfeld As the ...
The MarTech & Integration track at B2BMX 2026 explores the latest technologies that are redefining automation, integration, ...
From outdated systems to a lack of ownership, if marketers want to get the best out of their technology, they need to streamline what they have.
If you're looking for tools to upscale your commercial marketing skills, then this report is jam-packed with over 50+ vendors to explore, alongside some expertise and insight. If becoming a commercial ...
What’s the best approach to a successful martech stack: separate vendors or an all-in-one solution? From dealing with legacy tech to determining whether to adopt a software suite approach or a best-in ...
Apartment marketers have energized the marketing stack with marketing technology—or MarTech—for every step of the customer journey from the initial lead generation/customer engagement part of the ...
Martech tools are evolving fast. They’re blending AI, automation and analytics to redefine customer journeys, data management and engagement in 2025. Smarter customer journeys. Martech tools now ...
Mirum India and VML, part of the WPP Group, have launched the fourth edition of their report on the martech and commerce tech landscape in India. Building on insights from previous editions, the ...
Almost 50 per cent of B2B marketers intend to invest in customer insight software in the next year, according to a new report from DataXU. With 41 per cent of respondents noting their greatest ...
Dream Vacations and CruiseOne are celebrating a landmark year of advisor success driven by strong collaboration between the marketing and technology (MarTech) teams. Vice President of Marketing Alicia ...