The marketing and business development functions both broadly aim to increase revenue for the firm by bringing in more work, but each has a different focus and approach. At a recent social event I ...

Chief Marketing Officers in large law firms are increasingly going by a newer, longer title: CMBDO, or Chief Marketing and Business Development Officer. The CMBDO title may be a mouthful, but it ...

The alignment of sales and marketing teams is not just beneficial; it's essential. As business development leaders, we recognize the critical role this synergy plays in annual planning. By focusing on ...