MA can no longer be ignored by B2B marketers – with the number of businesses implementing the software on the rise, marketers need to understand the changing MA landscape to stay ahead of the ...

Applying benchmarks to your marketing initiatives lets you determine the effectiveness of your efforts compared to the best practices in your industry. When you determine which companies are achieving ...

The Interactive Advertising Bureau's Data Center of Excellence has released the IAB Data Maturity Model, a benchmarking system for brands, agencies, publishers, and data technology vendors to better ...

New insights reveal the enduring power of email with global and industry-specific trends in email engagement and performance CONWAY, Ark., March 11, 2025 (GLOBE NEWSWIRE) -- Acoustic, a global ...

Grin has unveiled its Activation Benchmarking tool, empowering brands to launch measurable and scalable influencer marketing programs. Sacramento, California-based Grin has built a creator management ...

In today's digital marketing world, competitive intelligence often takes a back seat to all the key performance indicators (KPIs) on which marketers are focused—open rates, social engagement metrics, ...

Account-based marketing (ABM) has moved far beyond its early roots as a niche tactic and now sits at the heart of modern B2B strategy. More organizations are recognizing that ABM offers a blueprint ...

While there’s still an undercurrent of economic uncertainty, channel ecosystem professionals are somewhat confident that significant gains in revenue attributed to partners are possible. Specifically, ...

One of the keys to tapping into the consumer marketplace is coming up with a product or service that addresses a specific consumer need, such as finding a way parents can make their kids quick, ...