Designer logos once defined luxury fashion. From monogram bags to boldly branded belts, visible logos were a quick way to signal status and belonging. Today, a noticeable shift is taking place.

More than 75% of customers in the US say that a brand’s logo is the most important identifier of a company. This is even more true for luxury brands as their logos are some of the most recognised ...

In Miami and Dubai, luxury logos glistening from glass towers are so common they might as well be skyline accessories. A logo here, a logo there. Slap on a five-star name, and suddenly a condo turns ...