Add Yahoo as a preferred source to see more of our stories on Google. But we've often focused on what colours brands use – not on what colours they don't use. A new report takes an interesting ...

When it comes to designing logos, luxury brands are generally risk-averse. That's even the case in the hospitality industry, where brands are always trying to promote their singularity. The names may ...

Designer logos once defined luxury fashion. From monogram bags to boldly branded belts, visible logos were a quick way to signal status and belonging. Today, a noticeable shift is taking place.

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More than 75% of customers in the US say that a brand’s logo is the most important identifier of a company. This is even more true for luxury brands as their logos are some of the most recognised ...

Are logos indispensable, or are they optional? The answer, it turns out, depends entirely on what else the brand has built ...