Every bank has a rewards program. It should be pretty straightforward: You use a travel credit card, earn points on your ...

Verizon Is Appealing to Longtime Customers With Verizon Shine Loyalty Program ...

Dick’s Sporting Goods Inc. is making changes to its ScoreCard Loyalty Program.

Atmos Rewards (formerly Alaska Airlines Mileage Plan) is the loyalty program for Alaska Airlines and Hawaiian Airlines. The program caters to flyers who frequent various destinations in Alaska, West ...

Every quarter the retailer will refresh its pro loyalty partnership offers, which span four lifestyle and business categories ...

OpenTable’s new Gold Tables feature points to a broader shift in loyalty strategy. The next generation of loyalty is not ...

More than half of shoppers say they are more likely to sign up for a program during economic uncertainty, LoyaltyLion found.

What is a loyalty program? It’s a program designed to get customers to come back. That’s different than true customer loyalty, but it’s a pretty darn good start. In our 2024 State of Customer Service ...

Alaska Airlines just topped the charts for the 11th straight year, and its loyalty program leaves the competition behind.

Companies have been treating loyalty programs less like reward systems and more like data-harvesting tools. Here's what to ask yourself before signing up for one. Store loyalty programs used to be ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

Owners representing nearly 1,000 hotels demand Marriott revise the rules of its popular Bonvoy program.