When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

Royal Caribbean reveals Points Choice, a major new loyalty system linking Royal, Celebrity, and Silversea with fresh perks ...

Royal Caribbean Group has announced the introduction of Points Choice, part of a new program designed to give loyal guests ...

This isn’t your daddy’s loyalty program,” Zach Busekrus, head of Journey Alliance, told me in a 1-on-1 chat. And that’s ...

Loyalty marketing experts continue to debate how to fix loyalty programs they quietly acknowledge are underperforming. If a brand cannot prove its loyalty program has a meaningful, profitable impact, ...

Loyalty is a habit. Most repeat behavior comes from habit or convenience, not brand attachment. Programs mask problems. Points-based loyalty programs often cover for weak experiences or lack of ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. For years, loyalty programs promised sustained customer ...

Hotel loyalty is getting more competitive and more creative at the same time. Big brands are... The post What Hotel Chains Are Doing to Win Guest Loyalty in 2026 appeared first on The Daily Dive.

One of the many perks of making it to the top tiers of Carnival Cruise Line’s current VIFP Club loyalty program is the opportunity to get an exclusive branded gift during every cruise you take. From ...