Local marketing efforts are often underestimated by franchise owners who already benefit from national investment, established brand recognition and built-in customer loyalty. However, strategic local ...

If marketers learned anything during the past few months, it’s that all brands need local marketing strategies to support the diverse conditions that consumers endure. Forrester Consulting surveyed ...

Restaurant companies are shifting their marketing resources back to the local level. At least some of them are. “We’re going back old school and bringing on a local store marketing plan. It’s just ...

Small businesses face the ongoing challenge of standing out in crowded marketplaces, both online and off. One strategy that has gained significant traction in recent years is leveraging prominent, ...

If you’re in marketing, you’ve likely heard the phrase “go global, act local” more than once. But in an era brimming with geopolitical disruption, economic volatility and social crises, localization ...

Working at a global B2B marketing agency, this is a common question, particularly via in-region media teams. It’s an interesting one that usually triggers debate over the value and benefits of ...

Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.

Fort Lauderdale, Florida - January 21, 2026 - PRESSADVANTAGE - Blue Interactive Agency has published an in-depth ...

With 30 years of experience, Lincoln Jacobe, CEO of 6 Pillars Marketing, has delivered outstanding outcomes for a wide range of brands. As businesses of all sizes now have global marketing ...

Ranu Coleman faces the challenge at PatPat of maintaining a consistent brand image while personalizing local messages. Ranu Coleman, the head of marketing at PatPat, brings a wealth of experience to ...